Fashion for good
Indigo Fashion works in accordance with the principle that is so well-described by ‘Fashion for good’ (fashionforgood.com). We also aim for a ‘good fashion practice with ‘The Five Goods’: Good Materials, Good Economy, Good Energy, Good Water and Good Lives.’
The road to sustainable fashion is long, but it is already being travelled by many organisations and companies that aim to minimise their negative impact on people, planet and profit. Although Indigo Fashion is aware that the development and production of 100% sustainable and fair fashion is not always possible, we always try to choose the most sustainable alternative for our fabrics and products, and constantly improve the production process.
Good materials & Good water
For all our fabrics, clothing and accessories Indigo Fashion uses cotton grown in West Africa. Wherever it is available and possible, we choose organic cotton. But because production is still limited and regionally bound, and the demand from other (major) fashion brands on the market is considerable, we are not yet able to work exclusively with organic cotton.
To wash the cotton, the ateliers use water. Lots of water. We are studying how we can minimise water consumption in the future.
The colourants used by the ateliers to dye the fabrics for Indigo Fashion originate in nature. The Indigo blue comes from plants from the Indigofera variety, for example. Moreover, no chemicals are added during the dye and production process.
Good economy & Good lives
We believe it is important that the textile industry that flourished in West Africa centuries ago can once again contribute to the economy of African countries. The cotton farming and dye ateliers create employment, and by creating a market in Europe, Indigo Fashion contributes to the local economy in Africa. In addition, employees and suppliers receive fair wages to ensure them a stable financial basis.
We aim to reduce the consumption of energy. As a first step, we want to work together with the fabric ateliers and cotton suppliers in Africa to see how we can minimise the use of water in the short term.
We also want to investigate whether we can use hemp as a raw material alternative for cotton. According to experts from Wageningen University, a leading knowledge institute in the field of sustainability and agriculture, the idea is that farmers in developing countries who are willing to switch to hemp, can also produce the fabrics locally. Keeping the production process from cultivation to end product in one place will increase their yield and contribute to reducing energy consumption. As it is fairly simple, the farmers can easily start the processing themselves. Once the production line is up and running, third parties will have little chance to interfere. Moreover, hemp is grown in more moderate regions, and requires very little pesticides and much less water – cotton needs 25 times more water than hemp.
Indigo Fashion; for socially-responsible fashionistas and lifestyle-lovers who love natural textiles with an African twist.